We're Open Colorado: Distillery 291 works to promote local musicians

Posted at 5:26 PM, May 20, 2020
and last updated 2023-07-14 10:55:03-04

COLORADO SPRINGS — There's no arguing that the Coronavirus (COVID-19) has changed a massive portion of our daily lives.

In the midst of these changes, many local businesses are finding ways to overcome and adapt to keep their doors open, while at the same time, help those around them.

Similarly, businesses hit hard are reporting a tremendous outpouring of support from the community.

This outpouring reminding all of us that while this global epidemic has changed so much, it HASN'T changed people's desire for community.

This is We're Open Colorado, a segment dedicated to highlighting local businesses that are still open and finding unique ways to serve the community.

With all of this in mind, let's take a look at Distillery 291 which has, over the past two months, worked to promote and support local musicians who would otherwise be playing in the distillery's tasting room.

Since the beginning of this crisis, musicians have lost access to their venues, at least in person. Distillery 291, in an attempt to continue supporting their musical partners, is hosting live virtual concerts on their social platforms six days out of the week.

"So they're community gets to see them and it's just been really amazing," commented Michael Meyers, CFO of the business.

Each event comes equipped with a virtual tip jar in case people want to help support the performing musician.

The distillery hopes to help our local music scene through to the other side of this crisis until they can bring them back into the tasting room in person. Even after all of this is over, they hope to continue live streaming performances.

"We just want to make sure that we're taking care of our community," finished Philip Rawleigh, VP of business development.

If you want to hear more from the team over at Distillery 291, they also host virtual check in's and various cocktail education sessions.

If you know of a business that is working to find innovative ways to keep operating while also working to help the community, email us at