DENVER — The Denver Broncos announced Monday it has partnered with sports betting company FanDuel Group in a licensing agreement, which is the first of its kind in the NFL.
The partnership will allow FanDuel to use Broncos logos on its website, apps, and in TV, radio and billboard advertising.
Colorado is one of a handful of states that has a legally-regulated sports gambling industry.
The deal is the first sports betting partnership announced for an NFL team since the league opened the category this May.
