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Build-A-Bear challenged with greater than expected demand for one-day deal

Posted at 1:33 PM, Jul 12, 2018
and last updated 2018-08-29 15:04:39-04

(COLORADO SPRINGS) – The Build-A-Bear Workshop’s “Pay Your Age” promotion proved too popular.

The chain known for its customizable teddy bears and other stuffed toys couldn’t handle the crowds Thursday and had to turn shoppers away. It wrote in a Facebook post it closed lines at its stores in Canada and the U.S. due to overwhelming crowds and safety concerns.

At the shop inside the Chapel Hills Mall in Colorado, people were waiting in a really, really long line waiting to get their chance at the one-day deal.

The offer, let customers buy a bear and pay their current age with a cap at $29.

Customers took to social media to complain afterward. The company said it knew people were disappointed and it would reach out soon. Analyst Neil Saunders of GlobalData said many parents are upset and Build-a-Bear will likely have to make some special offer.

(The Associated Press contributed to this report)