NewsCovering Colorado


Bridal and formal wear shop helping human trafficking victims

Posted at 5:41 PM, Feb 27, 2020
and last updated 2020-04-03 13:46:22-04

COLORADO SPRINGS — A local bridal shop is expanding its facility and its charitable reach in Colorado Springs and beyond.

Something New Boutique celebrated the grand opening of its new facility on Thursday.

Co-owners Jordan and Mindi Linscombe say when they started the business more than a decade ago they never thought it would become what it is today. It's a shop that's not only helping brides in Colorado, but people across the world who need rescuing.

Mindi said, "We have over a thousand dresses in our store."

She and her husband, Jordan, started the business 13 years ago.

Mindi said, "We decided to open a space for brides and anybody going to a formal event to be celebrated."

Since then, it's taken off and has expanded into a 9,000 square foot location on Ridgeline Drive.

Mindi said, "What's unique about our store is that in addition to the designer dresses that we carry we also have our own line of dresses and we think that's really special because then a bride can wear something more unique for her wedding day."

That unique line of dresses isn't just serving brides.

Jordan said, "We had talked from the beginning if we're going to do this we want to be able to give back to causes that we love."

One of those causes - The Exodus Road. It's based in Colorado Springs, but does work all around the world to fight human trafficking.

Mindi said, "What's unique to them is they actually do the rescuing. They're not preventative or after-care. They're specifically rescuing humans from trafficking and so when you purchase a dress we like to say you're giving to a night of rescue."

The couple says through this mission they've been able to give thousands of dollars over the years to The Exodus Road.

Jordan said, "We've really found it resonates with our customers as well. As they get to start a new season of their life with a wedding they're also helping restart somebody's life for the first time as they get rescued from a trafficking situation."

The shop - not only celebrating the big day of their customers, but life as a whole.

Mindi said, "We like to say not just in the moment of the girl with the dress, but whoever else we can help in the community."

Besides giving to The Exodus Road the boutique also donates some of their proceeds to Children's Hospital and Compassion International.