NewsCovering Colorado


Reaction to Colorado’s new, colorful state logo

Posted at 6:40 PM, Mar 28, 2019
and last updated 2019-03-28 21:21:32-04

COLORADO – The state of Colorado is getting a new logo.

The old triangular logo that’s been around since 2013 is getting phased out, and the new logo you’ll start to see around is a lot more colorful.

It’s inspired by the Colorado state flag, with the mountains still present and signature red, yellow and blue tones woven in.

When News 5 went out on the street to ask your thoughts, many approved of the new design.

“A lot more color, just makes me feel a little more happy (sic),” said Brian Burns.

Travis Jensen agreed. “It’s got the trees, the mountains in the back, it’s more colorful. It’s more representative of Colorado,” he said.

Ashleigh Chambers said, “I like the colors and that it has the mountains but it’s also got like the see Colorado symbol.”

“It’s colorful, it’ll draw attention to the state,” added Virginia Sleeth.

When we asked your thoughts on Facebook,  one viewer said the old one worked “awesomely” and then wondered what it was going to cost taxpayers.

We also asked viewers to chime in again on Thursday.

The old logo that debuted in 2013 cost nearly two and a half million dollars at the time.
But Governor Jared Polis says with this new one, there isn’t any extra cost to taxpayers.
He designed it in-house with internal resources, and it’ll be phased in as new equipment or supplies get replaced.

The Office of Economic Development will be using it to promote the state of Colorado, so you can expect to start seeing it on t-shirts, hats and other gear they give out.