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NBC unveils details of Peacock streaming service

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The streaming battle is about to heat up even more, as NBC Universal, the parent company of NBC News, announced new details of its upcoming streaming service.

At an event Thursday in New York City for investors, NBC Universal announced the basic streaming service will be free and supported by ads, with both live and on-demand programming, as well as original shows.

Peacock will also come with next-day access to current shows, as well as news and sports programming, including the Olympics.

The free version comes with 7,500 hours of content. A premium tier will also be available with twice as much content at no cost for Comcast subscribers, and $5 per month for others.

Peacock is scheduled to launch nationwide in July and will join a host of other services competing for consumers' attention. Comcast subscribers will get early access to the service on April 15.