COLORADO SPRINGS — According to CEO and Founder JW Roth, the new Ford Amphitheater in Colorado Springs is $30 million over budget.
This comes after the ownership announced that it sold the naming rights of the Sunset Amphitheater, which is located on the northside of the city, to Ford Automobiles.
NotesLive had previously confirmed that they had secured a new naming rights partnership, but had not set a date for the unveiling of the new name.
Roth says he spent the extra cash to keep the neighbors around the venue happy by building more parking spots and adding a sound wall. Neighbors in the area have been vocal about their concerns that the concerts will be too loud.
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"My dad used to say this, 'There's no right way to do the wrong thing,'" said Roth. "So, to do the right thing costs money, and so,... we spent what it takes to... do the right thing."
Roth says the Ford Amphitheater is still on track to finish by August 9.
Update on amphitheater construction
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