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Ikon Pass, Winter Park introduce Adventure Assurance for season pass purchasers; announce double renewal discount

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Posted at 5:37 PM, Apr 17, 2020
and last updated 2020-04-17 19:37:47-04

DENVER — The Ikon Pass and Winter Park announced on Friday there new option for pass holders called Adventure Assurance.

Adventure Assurance is a promotion that offers 2020-21 season pass holders the option to defer their pass to winter 2021-22.

Originally, Adenvture Assurance was designed to alleviate uncertainty and provide flexibility to 20/21 Ikon Pass holders by offering the choice to defer adventure to the following season for any reason with no fee.

“We understand skiers and riders may feel unsure about the future and it may be difficult to commit to adventures still months away," said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company.. "We hope this new option enables them to feel the confidence to purchase today, or whenever they are ready.”

The Ikon Pass has already announce benefits to pass holders for next year which include double renewal savings (up to $200 to provide some value back to Ikon Pass holders due to the shortened 19/20 winter season), extending the lowest price offered to May 27th 2020, and a payment plan of four payments with a $199 deposit with no interest.

In addition, the Winter Park 2020-21 season pass will include a $75 pass holder appreciation discount and season pass spring savings extended to June 2.