COLORADO SPRINGS — Cheyenne Mountain Zoo said Thursday it has raised $3 million since the zoo's Quarters for Conservation (Q4C) program launched in 2008.
Q4C is the zoo's largest fundraiser for field conservation, and actively engages visitors and staff in supporting the zoo's work.
Every visitor receives three "quarter" tokens -- which represent the 75 cents their admission allocates to the program. Visitors then choose which of the zoo's legacy projects they want to support by putting their tokes in corresponding slots.
The zoo said raising that much money shows the dedication of the zoo's visitors and members.
“Our guests have helped us save animals from extinction simply by visiting the Zoo,” said Dr. Liza Dadone, vice president of mission and programs. “Three million dollars in conservation support is huge – and we want to thank our guests and members. Through this program, they are directly empowered to make a difference, and they did. It’s an example that no matter how small, when we all work together, we can change the world for the better.”