NewsCovering Colorado


New I-25 signs planned to celebrate Olympic City USA

Posted at 4:44 PM, Apr 05, 2019

COLORADO SPRINGS – A new look is in the works for the signs welcoming drivers on I-25 into northern Colorado Springs.

In big, bold letters the white sign will read ‘Colorado Springs – Olympic City USA’, featuring the logo adopted by the city in 2016 and sculpture resembling an Olympic flame.

Olympic City USA sign
Proposed Olympic City USA sign for I-25 (Artistic rendition)

The current sign is set to be re-surfaced with metal panels with the new words added at the cost of $217,000. That total is a third of the cost for an earlier design rejected due to the $650,000 price tag.

If everything goes as planned, the funds will be secured by this summer and the projected completed by this fall.

Interested in making a donation? All donations are 100% tax deductible and go directly to underwrite the sign. The project qualifies for a 25% Enterprise Zone tax credit, should the donor so wish.

Contributors can send checks payable to Olympic City USA with Entryway Sign in the memo to PO Box 61122, Colorado Springs, 80960.

“As we prepare for the opening and groundbreakings of several sports-related and catalytic projects in the U.S. Olympic Museum, Air Force Academy Visitors Center, Hybl Center for Sports Medicine and Downtown Sports and Events Center, there is no better time to embrace the modernization of our northern gateway sign on I-25. Our city has reveled in its rich sporting history and it continues to build upon its identity as Olympic City USA with elite and amateur events flocking to our venues year after year. As we continue our 40-year history of launching the dreams of dedicated tens of thousands of Team USA athletes, we want all who visit our community to experience Colorado Springs as a place where natural training grounds meet iconic attractions and the Olympic values of Excellence, Friendship and Respect inform our daily lives.” – Mayor John Suthers


First look inside Olympic Museum

Scoreboard from “Miracle on Ice” game to be featured in Olympic Museum

U.S. Olympic Museum trying to raise $1.5 million