Japan tries new approach to MOO-ving commuters

Posted at 6:36 AM, Oct 10, 2018
and last updated 2018-10-10 08:36:54-04

They’re taking a “no-bull” approach when it comes to marketing and increasing ridership on a tram in Japan. A new tram painted to like a cow starts running tomorrow on the Tokyu Kodomonkuni train line.

The line connects three train stations in Yokohama City, south of Tokyo. One of the stations is close to an amusement park where visitors can interact with the cows that are farmed there.

The train’s operator says there were 260-thousand more passengers when they ran decorated trains like the “Lucky Cat.”

The company is hoping that the cow trains will be just as popular and it runs through March of 2020.