COLORADO SPRINGS, Colo. (KOAA) — Valentine's Day spending is expected to reach a new record in 2026, according to the National Retail Federation. Consumer spending is expected to exceed $29.1 billion this February compared to the previous record of $27.5 billion in 2025, the NRF says.
The association says the top three Valentine's Day gifts consumers are planning to buy are candy, greeting cards, and flowers.
Colorado Springs Wholesale Florist sells flowers to floral shops throughout the region. Owner Cyndi Chappell said her business has had to increase prices by 2% to 3% due to labor increases outside of the country. However, sales have also increased for the wholesaler this year.
Emily Winters, a floral design manager at Platte Floral, said the floral shop keeps the price of their dozen roses the same year-round, and they have flower arrangements starting at $21.95 for Valentine's Day.

"We make sure to provide an option for every single price we can," Winters said. "We can sell a single rose for $5. If that's all you have and that's all you can spend, we can take care of you."
You can still make a big impression without breaking the bank if purchasing flowers is on your Valentine's Day to-do list. Here are deals at floral shops in and around Colorado Springs. This is not an exhaustive list. If you know of a local floral shop offering Valentine’s Day deals that we should include, email us at News@koaa.com.
A Flower Girl’s Dream
Dozen Roses (wrapped) $115
Half Dozen Roses (wrapped) $65
Designer's Choice starting at $10
Bloomtastic
Dozen Roses $96
Half Dozen Roses $75
Designer’s Choice $88
Enchanted Florist
Dozen Roses $125
Half Dozen Roses $65
Designer’s Choice $60
Platte Floral
Dozen Roses $65
Half Dozen $30
Designers Choice $50
Sue’s Floral Fine Art Gifts & Flower Delivery
Dozen Roses (wrapped) $89
Half Dozen (wrapped) $59
Designer's Choice $89
This article was written by KOAA News5 Consumer Reporter Kierra Sam. Have a story? Send an email to Kierra.sam@koaa.com

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