Content Tagged As sponsorship

4 years 4 days ago

USOC lands new sponsor

BMW and U.S. Olympic Committee officials say there's nothing contradictory about a German automaker sponsoring American athletes. The two organizations made the six-year deal official Monday at a news conference at a BMW dealership in Manhattan. USOC chief marketing officer Lisa Baird says "all of our research shows that...

4 years 1 month ago

USOC inks $24 million sponsorship deal

The Colorado Springs-based U.S. Olympic Committee has reached an agreement on a sponsorship deal with BMW worth about $24 million. The contract will run through the 2016 Games -- and the USOC will receive cash. The Sports Business Journal first reported the contract Monday, which was verified by the Associated...

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