Content Tagged As sponsorship
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USOC lands new sponsor
July 26, 2010 12:59 PM
BMW and U.S. Olympic Committee officials say there's nothing contradictory about a German automaker sponsoring American athletes. The two organizations made the six-year deal official Monday at a news conference at a BMW dealership in Manhattan. USOC chief marketing officer Lisa Baird says "all of our research shows that... more » -
USOC inks $24 million sponsorship deal
June 1, 2010 8:32 AM
The Colorado Springs-based U.S. Olympic Committee has reached an agreement on a sponsorship deal with BMW worth about $24 million. The contract will run through the 2016 Games -- and the USOC will receive cash. The Sports Business Journal first reported the contract Monday, which was verified by the Associated... more » -
USOC: No changes expected in BP sponsorship deal
May 3, 2010 2:42 PM
The leader of the U.S. Olympic Committee sees no immediate change in the federation's multimillion-dollar sponsorship deal with BP PLC after a massive oil spill in the Gulf of Mexico. Earlier this year, BP signed on as a major USOC sponsor, saying the Olympics' commitment to environmental issues gave... more »
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