COLORADO - The Colorado Springs Department of Transportation (CDOT) and Groove Auto announced a safety campaign for motorcyclists. The joint effort is to help remind Colorado drivers to watch out for motorcycles.
According to CDOT motorcycle crashes are up 58 percent over the last four years in Colorado, last year fatalities hit a high of 125 deaths. "43 percent of motorcycle fatalities in 2016 were under 34 years of age,” said Deputy Chief Mark Savage, Deputy Chief of the CSP.
CDOT and Auto Groove will be placing reminders in unexpected places to remind drivers to be alert.
“Partnering with CDOT on this campaign has been a great opportunity to raise awareness for motorcycle safety,” said Dennis Jacobsen, Groove Ford general sales manager. “Safety is a top priority for Groove and we want each one of our drivers to be aware when they get on the road.”
The Motorcycle Safety Campaign will go through the end of September and include truck side billboards, radio spots and online ads. View all the campaign creative elements here: http://bit.ly/2w3qYzA