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Activewear company receives backlash for photo at Hanging Lake - KOAA.com | Continuous News | Colorado Springs and Pueblo

Activewear company receives backlash for photo at Hanging Lake

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GLENWOOD SPRINGS (KUSA) - A clothing company is facing backlash after posting a photo on Instagram of their models doing yoga on the iconic Hanging Lake log and swimming in its bright blue water.

In the post – which has since been deleted – Liquido Active showed a photo of two models sitting on a log in the lake while a photographer swimming nearby takes photos.

There are multiple signs at Hanging Lake warning visitors not to get in the water, in an effort to help preserve the ecosystem. Forest Service officials say swimming in the water can damage the limestone deposit that gives the lake its bright color.

"I'm so sorry. It was a very bad mistake. I'm so sorry," said the company's owner, Renata Facchini. The company sells fitness in swimwear in the U.S., Brazil, and Australia. "To be honest, I didn't see any signs."

An Instagram account known for shaming people who disrespect Colorado nature shared the controversial photo, and dozens of angry users weighed in. Since then, the company posted an apology on their Facebook page.

The Forest Service is looking into the circumstances, including not having a commercial filming permit. It's not clear if the company will be cited.

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