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Pueblo business leaders promote reading to kids

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PUEBLO -

A new campaign that encourages parents to read to their children was unveiled in Pueblo Wednesday.

The campaign, led by Executives Partnering to Invest in Children, is called "15 minutes. Every child. Every parent. Every day." The organization's goal is to spread the word about the importance of reading to kids from birth. 

Dozens of business, community, and school district leaders came together for the EPIC Spring Summit where the new campaign was announced.

Organizers said it's important to equip kids with necessary tools and skills before starting kindergarten.

"We want parents to understand that reading to your child everyday is just as important as brushing your teeth," EPIC chairman Burnie Zercher said. "It's part of a successful future for the child."

The nationwide 15-minute campaign is sponsored by ReadAloud.org.

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