Posted: Oct 16, 2012 10:22 AM by Greg Boyce
Students at CSU-Pueblo will soon see posters featuring an education message from zombies.
The campaign is called "Even Zombies Know" and says 89 percent of CSU-Pueblo students don't think alcohol makes them look cool.
This educational effort is called social norming. The campaign aims to reduce impaired driving behaviors among students while also promoting the positive choices students already make concerning alcohol and drug use. As with most other college campuses, the perception of alcohol and drug use at CSU-Pueblo is significantly greater than reality.
"Social norming campaigns at college campuses across the country have proven to make positive changes with student populations and we plan to do the same at CSU-Pueblo," said CSU-Pueblo Associate Dean of Student Services Marjorie Villani. "Avoiding DUI is simply a matter of using your brain to make those good decisions. Our plan is to give students the information and tools they need to make smart choices."
The three-year campaign program included one year of research, which already has been completed, and two years of implementation. No student fees are being used for the campaign, which is funded entirely through a grant from Colorado's Persistent Drunk Driver Fund.
The campaign will provide normative messages to students through the use of zombie-infested posters, as well as the campaign's website.