Your Healthy Family

Aug 1, 2013 8:35 AM by Lacey Steele

Your Healthy Family: Energy Drink Battle

In today's Your Healthy Family, the debate over energy drink safety is heard on Capitol Hill.

The Senate Committee on Commerce, Science and Transportation held a hearing yesterday that examined the concerns about energy drink's marketing practices, specifically to teens and children.

The American Medical Association voted last month to support a ban on the marketing of energy drinks to children and teens under the age of 18.

Among those testifying at the hearing included representatives from Monster Energy, Red Bull, and Rockstar.

Illinois Senator Dick Durbin compared the marketing practice of energy drinks to those of tobacco companies when it comes to teenagers.

"Remember when the tobacco companies use to tell us 'Oh, we're not interested in kids.' We knew better," said Sen. Dick Durbin, D-Illinois. "We knew that if they could get them hooked early on, it would become an addiction and one hard to break. We're getting the same run-around from these energy drink companies. They're openly, openly advertising to kids and denying it."

The energy drink companies say no company will ever be able to ensure that only a specific audience will see their advertising.

 

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