Oct 26, 2010 7:26 PM by Stephanie Collins

What influences your vote?

The reason people vote is generally the same, they think it's important and want their voice heard. But why do people vote for what they vote for? Do campaign signs and advertisements really make a difference?

When voters head to the polls to cast their ballot, it's a vote possibly influenced by a few different factors, "What we find is that in so many cases, what influences individuals, voters most when they walk into a voting booth or sit down over their table at home to fill out their mail in ballot, is name recognition." Explains Dr. David Solly, Professor of Psychology at University of the Rockies.

Dr. Solly says voters lean towards those names they know, hear or see most often. So in that sense, signs on the side of the road and ads are effective.

Some voters think all of it's distracting, but that may be the goal, "They're impacted by name recognition, confusion over who stands for what issue," says Dr. Solly.

Friends and family can also influence a vote so come Election Day, Dr. Solly says, just try to be focused and speak your honest opinion.

Election Day is Tuesday November 2nd. If you plan to mail in your ballot it must be received by 7:00 p.m. Tuesday. You can also drop them off at all polling locations, on Election Day.



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