News - National
US magazine circulation falls in 2009
Posted: Feb 8, 2010 11:51 AM by Bea Karnes, News First 5
Updated: Feb 8, 2010 11:51 AM
Circulation for U.S. magazines slipped more than 2 percent in the second half of 2009. A new report also finds that single-copy sales, which are more lucrative for publishers, dropped more than 9 percent.
With the weak economy still putting a damper on spending and with plenty of free reading available online, overall magazine circulation in the U.S. fell 2.2 percent in the six months ended in December. That's according to industry figures released Monday.
The Audit Bureau of Circulations says paid subscriptions fell 1.1 percent and single-copy sales at newsstands and other retailers was down 9.1 percent. The count is based on 472 magazine titles that had comparable figures.
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