Mar 21, 2014 10:00 AM by Jordan Mason
Colorado Springs, March 20-------America's second oldest motor sports event and the world's most famous hill climb has a new title sponsor, the famed Broadmoor in Colorado Springs.
The Broadmoor and the race have signed a new three-year agreement that makes the renowned, Five Star and Five Diamond hotel, golf and dining destination the major partner with the event. The Broadmoor has received this distinction for 38 consecutive years.
It's significant as well since the founder of The Broadmoor, Spencer Penrose, created the first Pikes Peak Hill Climb in 1916, two years before he opened the hotel.
"The Broadmoor is delighted and honored to become the title sponsor of this historic event," said Broadmoor CEO and President Steve Bartolin. "Our new relationship with the Hill Climb honors the legacy and the vision of Mr.Penrose in a special way, and we are delighted to partner with one of the nation's top sports events."
"We are thrilled to have The Broadmoor on board as our title sponsor for the race," said PPIHC Chairman Tom Osborne, President and CEO of the Colorado Springs Sports Corporation. "The new designation enhances the worldwide reputation of the race in a unique and distinctive manner and brings us recognition that any sports event would be honored by this kind of partnership. It also ensures that The Broadmoor will be the title sponsor when we celebrate the 100-year anniversary of our iconic hill climb."
Last year's history-making record of 8:13.878 by French rally star Sebastian Loeb might be the most significant competition event in the long and famed Race To The Clouds on America's Mountain.
In all, eight drivers and racers broke the ten-minute mark on the second year on the now fully-paved course in the history of the race!
The 2013 running of the The Broadmoor Pikes Peak International Hill Climb saw 9-time World Rally Championship winner Loeb shatter the record in his 2013 Peugeot 208 T16 Pikes Peak. The Frenchman negotiated the 12.42 miles and 156 corners of the mountain at an average speed of 87.47 mph.
Loeb will not be back to make another attempt at his record on Sunday, June 29 when a field of 152 automobiles and motorcycles tackle Pikes Peak, but there are plenty of well-known competitors signed up to date for the 92nd running of the nation's second oldest motor sports event behind the Indy 500.
Heading up the classy lineup is Japan's Nobuhiro Tajima in the Electric Division (Modified) and a winner and former record holder in the Unlimited Division. Tajima will be racing for the 22nd time on the Peak and was the champion in Unlimited Division eight times since his first entry in 1988. He will be behind the wheel of his Tajima Motor E-Runner again.