May 12, 2011 6:36 PM by AP Posted by James H Egbert
DENVER (AP) - A group behind advertising aimed at curbing methamphetamine use in Colorado says a new survey shows their messages are working.
The Colorado Meth Project says the survey shows 88 percent of Colorado teens see "great risk" in trying meth once or twice, up 9 percentage points from a 2009 survey taken before the project launched. The survey says 88 percent of teens said the group's ads made them less likely to try the drug.
New ads directed by Darren Aronofsky, whose films include "Black Swan," are set to begin airing this fall.
GfK Roper Public Affairs & Corporate Communications conducted the landline telephone survey of 602 seventh- to 12th-graders from March 23 to April 4, 2011. The margin of sampling error was plus or minus four percentage points.
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