Sports

Sep 14, 2010 1:34 AM

Sunday Night Football gives NBC great ratings

NEW YORK (AP) - Sunday night's game between the Dallas Cowboys and Washington Redskins has drawn the best overnight rating for a prime-time season opener in 13 years.

NBC's audience was up 24 percent over the 2009 Sunday night opener, making it the top-rated Sunday night game since NBC took over the package in 2006.

The Redskins' 13-7 victory earned a 16.6 overnight rating and 26 share, the best numbers since Bears vs. Packers on Sept. 1, 1997.

The only primetime NFL broadcast with a higher overnight rating dating back to 1997 was last Thursday's Vikings-Saints game, which drew a 17.7 rating and 28 share overnight.

Overnight ratings measure the 55 largest TV markets. Each overnight rating point represents about 735,000 TV homes.

(Copyright 2010 by The Associated Press. All Rights Reserved.)

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