Apr 28, 2011 5:48 PM by Greg Boyce
DENVER (AP) - A group of sugar farmers and refiners are suing corn processors for their attempt to rebrand high-fructose corn syrup as "corn sugar."
The Western Sugar Cooperative, Michigan Sugar Co. and C&H Sugar Company Inc. are asking the U.S. District Court in Los Angeles to end the campaign and order corrective advertising.
The Corn Refiners Association is seeking permission from the federal government to use the new name on food labels. In the meantime, it launched a major marketing campaign to promote the concept. But the sugar industry says the campaign constitutes false advertising.
The lawsuit argues high-fructose corn syrup cannot be marketed as a natural product equivalent to sugar. High-fructose corn syrup consumption has fallen as consumer concerns about it grow.