Sep 14, 2010 12:19 PM by Bea Karnes, News First 5
Gone are the days when a bar of soap and a razor were all a man needed to get ready in the morning.
Increasingly, men are all-in on skin care regimens and even makeup.
"I've had women come in saying, 'I'm tired of my husband using my skin care products. Can you find him something?'," said Skin Care Manager of Nordstrom, Ronnie Dean.
Sales show that last year Americans spent close to $5B on men's grooming products, double a decade ago.
Among the top sellers, skin care products. "A lot is devoted to shaving needs such as razor bumps and ingrown hair," said Laura Gallo, Bloomingdale's.