Social Media

Dec 29, 2011 6:11 PM by Paul Kavanaugh

SC company sues ex-worker over Twitter followers

COLUMBIA, S.C. (AP) -- An Internet company has sued one of its former employees, saying the worker cost the company thousands of dollars in lost business when he took 17,000 Twitter followers with him when he left the firm.

PhoneDog LLC filed a lawsuit in July against Noah Kravitz, a writer who worked for the Mount Pleasant, S.C., company from 2006 until last year. Attorneys for the website, which reviews mobile devices like phones and tablets, said Kravitz owes them $340,000.

The company said when Kravitz resigned, he changed his Twitter name from PhoneDog-Noah to noahkravitz, and kept his 17,000 followers. The company said the followers should be treated like a customer list, and therefore PhoneDog's property.

PhoneDog said Kravitz should pay $2.50 per follower per month for eight months, or a total of $340,000.

Steve O'Donnell, a patent and intellectual property attorney, said he hadn't heard of a similar case. He doubted that each follower is worth the $2.50.

"On Twitter, if you hang out long enough, you'll get hundreds of follows from people who are just gathering accounts and broadcasting their own content - people who aren't necessarily paying attention to anything PhoneDog has to say," said O'Donnell, who practices law in Lancaster, Pa. "Twitter followers can come and go. ... It's very transient. It's going to be hard for them to put a dollar number on something that's so ethereal."

Kravitz, who now lives in Oakland, Calif., eventually went to work for a competitor website and now boasts nearly 24,000 Twitter followers.

In court documents, Kravitz said he used the Twitter account in question mostly for personal musings about sporting events and pop culture and, after leaving the company, even sent out messages at PhoneDog's behest about the company's contests and giveaways. Kravitz said he sent such messages as recently as December 2010 and that PhoneDog only objected to his use of the account after he sued them in June for unpaid wages in an ongoing case.

"Only after that do they come out of the woodwork for the first time and say, `Hey, you converted our property,'" Cary Kletter, Kravitz's attorney, said Thursday. "That case is without merit."

PhoneDog's valuation is flawed and inflated, he said.

"To claim that they're entitled to $2.50 per follower per month defies reason," Kletter said. "If that's the case, Kim Kardashian's account would probably be worth billions of dollars of year."

Celebrities can get paid for tweets, sometimes $10,000 or more per post.

 

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