Sports News

Sep 1, 2009 9:25 AM by Associated Press

P&G sponsors US Olympic Team

The Procter & Gamble Co. says it will be a major sponsor of the U.S. Olympic Team for the upcoming winter and summer games.

The deal, being announced later Tuesday, comes a month after the world's largest advertiser agreed to a major NFL sponsorship. It's also a big boost to the U.S. Olympic Committee's efforts to attract sponsors in a tough economy. Financial details haven't been released, though deals with companies of this size are usually worth at least $15 million.

The Olympics tie-in involves 17 of the consumer products maker's brands, from Olay skin care to Pantene shampoo to Pringles snacks. Cincinnati-based P&G will be a sponsor for the Vancouver 2010 and the London 2012 games.


»Topics in this article

More News

Weather - Forecast
Story Photo

11 hours ago

Water Spigot Closing

The water spigot that has been turned on for parts of southern Colorado over the weekend will begin to shut for the...

Most Popular

Top Videos

1 2 3 4