Jul 31, 2012 12:57 PM by Alyse Rzemek
NEW YORK (AP) - New York City is urging new mothers to go the natural route - by breastfeeding.
Starting in September, dozens of city hospitals will ask new mothers to listen to talks about why their natural milk is better than a formula for newborns.
Then they can decide for themselves.
The program has some powerful names behind it, including Mayor Michael Bloomberg and City Council Speaker Christine Quinn.
Under the Latch On NYC program, hospitals will no longer hand out promotional formulas unless it's for medical reasons.
Health experts say breastfeeding benefits include milk rich in nutrients and antibodies that protect a baby. It's easier to digest and is cost-free.
Critics say government should not interfere with a mother's choice.
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