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New name and NBC agreement for Colorado cycling event

Posted: Apr 5, 2011 11:43 AM by Bill Folsom
Updated: Apr 5, 2011 7:15 PM

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Momentum is growing for the innaugral pro cycling event scheduled for August in Colorado. The name has changed to The USA Pro Cycling Challenge, from the Quiznos Pro Challenge and the NBC Sports groups has signed on the televize 25 hours of coverage over seven days.


The new name is to reflect the international scale of the event. Quiznos remains a founding sponsor.


NBC will broadcast live for two hours on August 28, 2011, the final day of the event. The six days up to that final leg of the race will be carried on VERSUS a member of the NBC Sports Group. The start and first leg of the race is in Colorado Springs.

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