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Dec 12, 2009 7:23 PM by AP

Major sponsor of Tiger Woods will phase him out of ads

A major sponsor of Tiger Woods is phasing the world's most valuable athlete out of its advertisements.

Gillette says it will limit Tiger Woods' role in its marketing while he takes time off to repair his personal life.

The announcement Saturday by the Procter & Gamble division marks the first major sponsor of the superstar athlete and corporate pitchman to distance itself from Woods.

The news comes a day after Woods announced an indefinite leave from golf and public life to repair his marriage. Woods has been embroiled in a public scandal for two weeks since a car accident
exposed Woods' alleged serial infidelity.

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