Posted: Apr 11, 2010 5:18 PM by Matt Stafford
Stoney Kahn saw it advertised on the Masters and just had to check it out, 3-D television.
"I don't know if I'm going to buy one or not, but I certainly want to see one," Kahn says.
He's not the only one interested. At The Soundshop in Colorado Springs, employees say several people are asking about 3-D TV.
"It's moving along fairly fast," says The Soundshop's owner, Larry Powers.
But how fast? Comcast is broadcasting the Masters this year in 3-D. Other broadcasts are already scheduled down the road, but that is if you're able to see it. Not only do you have to have a compatible TV, but you need to have special glasses as well, and these don't look like they came with a box of cereal.
Kahn says he has a 3-D channel on his box but it doesn't come through on his set. The cable company says that's what the channel will look like without the right equipment and settings.
"Bottom line; you have to have a 3-D television before you can get it," Powers explains.
Most of the compatible models are brand new, but not all. Powers says Mitsubishi has been putting out 3-D ready TV's for a couple of years now. Employees at The Soundshop say Mitsubishi's DLP technology was already compatible with 3-D broadcasting formats. The only problem for the owners of those televisions is that there's been a lack of things to watch in 3-D, but that is changing. Powers says we can expect more events, like the Master's to be broadcast in 3-D, but also movies and video games. Powers thinks 3-D video games will be very popular. Overall though, Powers says there are certain things a new piece of technology needs to stick in pop culture and keep consumers buying.
"It's got to really meet the consumers needs, it needs to be priced properly and doggone it has to work correctly." Powers explains.
How it works is something Kahn is still trying to figure out.
"I really just don't know enough about it to really discuss it," says Kahn, what he wants to know more than anything is the price.
"It's going to cost you extra, there's just no question," Powers says, explaining that right now, the difference in a HD and 3-D compatible TV is about $1,000 more for the third dimension. He expects that to come down, but for now that's keeping Kahn's wallet in his pocket.
He's not buying yet, but he's interested.
As for chances to watch 3-D TV, companies like DirecTV and Comcast have already announced plans for 3-D broadcasts. Also, ESPN has announced they will air at least 85 live events in 3-D over a year, beginning June 11th. Some of those events include 2010 World Cup matches and the 2011 BCS National Championship game for college football.