Oct 26, 2009 7:47 AM by John Romero
It's that time of the year again. Time to howl at the moon and kick up your heels. But what to wear? For the kids it's back to basics this year. "Super heroes have been coming in pretty good this year, along with story book characters." says Zeezo's President Mark Modeer. For the adults a return to the good old days. "Time period is big! Period costumes have been very, very popular. Also anything made into a zombie has been popular." says Modeer. For you do-it-yourselfers, the Balloon Boy costume has been all the rage.
You may think business is less than booming in a down economy, but it's actually the opposite. Zeezo's business has picked up one small purchase at a time. "Our average ticket is less." explains Modeer, "But I think we are finding that more people are participating." He says there's a few different reasons why, but the Fact that Halloween is on the weekend is a huge boost. "This is also a Saturday Halloween which makes for a big weekend. The industry does very well on Saturdays."