Posted: Mar 15, 2010 6:42 PM by News First 5
Updated: Mar 15, 2010 6:42 PM
A local non-profit wants El Paso County to rethink its stance on digital billboards, saying they have research that shows those signs take your eyes off the road for a full two seconds. Long enough, they say, to put you and others at risk.
"For drivers and pedestrians these billboards add a degree of risk to driving and being along highways," said Larry Barrett, a Scenic Colorado board member.
"Our request to the commissioners is please do not allow anymore led digital billboards," said Barrett.
Lamar advertising owns four digital billboards in the county. "We've been a member of this community for forty years and we've abided by the rules and regulations for 40 years and we'll continue to do that," said Hal Ward, Lamar's general manager.
"I don't think in this area we're ready to do a ban on billboards and just carrying that one step further to electronic billboards," said El Paso County Commissioner Dennis Hisey. One of the billboards is in his district.
"As we're in this technological age, I see these probably more as a wave of the future than a one-shot situation," he said.
A sign of the times or time to sign off -- commissioners will have to decide. The session is Tuesday, March 16 at 9 a.m.