Posted: Jun 2, 2010 5:41 PM by David Ortiviz, News First 5
It's been predicted for years, now Ford confirms it is killing off its Mercury division. The Mercury brand has survived for 72-years.
During a conference call to dealers, Ford executives said that winding down Mercury will allow the automaker to focus more attention on its mainstream Ford vehicles and especially its luxury Lincoln cars and SUV's.
Over the next several years, Lincoln will get seven all-new or drastically changed vehicles. Ford will end production of mercury products by the end of this year.
Mercury sales peaked in 1978 at more than 580,000 vehicles but have been declining ever since. Ford sold a little more than 92,000 Mercurys last year.