Nov 30, 2009 4:51 AM by Matt Stafford

Cyber Monday looks to be growing in popularity

For those of you avoiding the crowds on Black Friday, Cyber Monday may be the thing for you. Several people are starting to feel that way.

"I think online numbers will be up, building on a smaller base," says AOL Consumer Advisor Regina Lewis.

"I'm not one to go out on Black Friday because I don't enjoy the crowds," says Ida Beaudin, who was out doing some shopping of her own.

It looks like the number of those shoppers may only be going up. For Ida, she sees online shopping used more in the younger generation, just like with her children.

"I think they do more online (shopping)," Beaudin explains.

"A lot of people are really taking advantage of it." says Jason Ganes, a mobile manager at Best Buy in Colorado Springs. "It seems like every year more and more people are looking at shopping online for some of the savings that they may have missed over the weekend."

Best Buy, like several companies, is offering incentives, like free shipping and new sales, to keep the shoppers coming in.

"There are some things that if you take a look at the website today and tomorrow (Sunday and Monday), you're going to save on some items that may not have been on sale over the weekend," Ganes says.

The attraction of sales does work for some.

"I do check the sales online and see if there is something that I might want," Beaudin says.

"I'm looking for the fifty percent offs (sales)," says Nicole Stover, who is also doing some holiday shopping. "If I can find those then I'm walking away with something."

If it is the sales bringing shoppers online, not just the holidays, you can chalk up a victory for the retail industry.

A study performed by BIGresearch says 9 out of ten retailers will have Cyber Monday specials.  That number is up almost 84 percent from last year.


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