Mar 31, 2010 2:00 PM by Greg Boyce
A new media executive at Disney and 1999 mass communications graduate of Colorado State University-Pueblo will share his insights with the 2010 graduating class in May. Pueblo native and 1994 Pueblo County graduate A.J. Rhodes will present the Commencement Address to more than 700 graduating seniors beginning at 10 a.m. on Saturday, May 1 at the Colorado State Fair Events Center.
Rhodes of West Hollywood, California, has served as director of mobile strategy and marketing for Disney Interactive Media Group for the past four years. After launching the Disney.com mobile site two years ago, Rhodes was instrumental in making the site the #1 entertainment mobile destination according to m:Metrics. Rhodes has championed unique mobile destinations sponsored by top-tier, family, and tween brands that have generated new revenue streams on the emerging Disney.com mobile platform. Rhodes also works closely with all other Disney businesses to create and execute marketing campaigns and initiatives that bring a wide array of Disney stories and characters to life on the mobile platform.
Rhodes began his tenure with Disney at Radio Disney, creating promotions and strategic alliances that extended the brand into multiple distribution channels including television, online and mobile. Previous to that Rhodes was at MGM Studios managing worldwide marketing for consumer products, interactive and location-based-entertainment. Rhodes led the cross-functional team for the Pink Panther 40th Anniversary, which generated more than 100M consumer impressions and spawned a special edition DVD set, three music albums, multiple retail promotions, and a U.S. postage stamp. While at MGM, Rhodes also created programs for the TV series Stargate SG-1 and film franchises like James Bond, Rocky & Legally Blonde. Previously Rhodes held advertising planning and buying positions at Focus Media in Santa Monica, California and was a production manager for New Media Productions in Colorado.