Nov 3, 2009 9:19 PM by Andy Koen
A catch-phrase you'll hear floating around at the Southern Colorado Sustainability Conference this week is the triple bottom line, a name given to describe the tri-fold benefits of sustainable practices.
Eric Cefus, executive director of the Catamount Institute which is hosting this year's conference explains, "There's no downside to sustainability."
"It's good for people, it's good for the profit, it's good the planet."
The institute hopes to get the message across to the civic, business, and military leaders in attendance that sustainability benefits everyone.
"Just the word sustainability means staying power and we have, we are trying to give people the tools the resources and the information to have some staying power," said assistant director Jackie Rockwell.
With energy costs continuing to rise, the thrust of the meetings is centered on conservation for profit's sake, and for some, survival's sake.
"If you don't learn how to start conserving some of that energy yourself, within your own business, that's money that you're going to be spending out of your own pocket," said Cefus.
By finding common ground on the future of the community organizers hope these conferences will continue to shape decisions for years to come.
The conference will continues on Wednesday at the Doubletree Hotel.