Posted: Jan 13, 2012 6:15 PM by Jordan Mason
DENVER (AP) - At least two companies who have signed Denver Broncos quarterback Tim Tebow to represent their brands say the move is paying off.
The companies aren't releasing specific numbers, but the energy drink company FRS says that after Tebow wore a beanie with its logo during a televised interview, it saw a 500 percent increase in its web traffic. CEO Carl Sweat says Tebow also is helping FRS get more attention from retailers.
Jockey says that since it signed Tebow in July 2010, its number of Facebook fans has increased roughly 2,000 percent to more than 193,000. Its new staycool line, which launched with advertising that featured Tebow, is the fastest-selling collection in history for the company, which was founded in 1876.
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