Colorado

Apr 15, 2014 10:06 PM by Zach Thaxton

Avalanche to play preseason game at World Arena amid new AEG pact

The Stanley Cup Playoffs-bound Colorado Avalanche will play a preseason game against the NHL Western Conference rival Los Angeles Kings at World Arena in October, part of a new agreement between the arena, The Broadmoor, and the Anschutz Entertainment Group (AEG).

The partnership was announced Tuesday in a press conference at the World Arena.  Financial details of the arrangement were not disclosed.

As part of the agreement, The Broadmoor purchased naming rights to the 14-year-old facility, which will now be called Broadmoor World Arena in Colorado Springs, harkening back to the arena's long-standing connection with the resort hotel.

The first major event to be announced under the new agreement is a preseason National Hockey League game between the Colorado Avalanche and Los Angeles Kings on October 2.  Former Avalanche superstar Joe Sakic, who is now the team's Executive Vice President of Hockey Operations, attended Tuesday's announcement.  Sakic said he's excited to bring the Avs back to Colorado Springs and the World Arena, a place where the team has drawn large crowds before.  "It's going to be packed," Sakic said.  "It's going to be loud.  We have a lot of great fans in Colorado Springs, and really in southern Colorado and it will give them a chance to come out and see us."

Chuck Morris, President and CEO of AEG Live's Rocky Mountain Region promotions, promised the multi-year partnership will also bring big-name concert acts and other events in the coming years.  "Harder-edge rock bands to some of the modern stuff," Morris said.  "Hip-hop, deejays, country of course."

Morris also said the World Arena is the right venue at the right time for many touring acts in the 2010s.  The days of sold-out 70,000-seat stadiums have fallen in favor to more intimate settings.  "A facility of 8,000, 9,000 seats is really the sweet spot right now in our business," Morris said.  "A lot of bands that were doing 18,000 and 16,000(-seat venues) and selling out the big monster arenas and some soccer stadiums, our business has shrunk a little."

Tickets for the Avalanche-Kings game go on sale to the public on May 8 and will range in price from $25-80.

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