Jul 2, 2013 4:46 PM by Andy Koen
DENVER - The Colorado Attorney General's Office has sued and won a temporary restraining order against the owner of Boobies Rock!, Inc. claiming the organization lied about being a charity for breast cancer research.
Attorney General John Suthers says his investigators with the Consumer Protection Section found proof that Se7ven Group, and Say No 2 Cancer owner Adam Shryock, 33, used the money he raised, "to buy himself a BMW, subscribe to an online dating service, and pay his bar and cleaning service tabs."
"Shryock misled thousands of consumers in Colorado and across the country into believing they were supporting breast cancer-related charities," said Suthers.
Shryock and his companies are legally prohibited under Colorado law from misrepresenting themselves as charities. The AG's suit alleges Shryock would hold promotions in bars across the country using promotional models to "take donations."
The models sold T-shirts, beer koozies, bracelets and other items with pro-breast or anti-cancer images and slogans. Customers and bar managers were promised as much as 90 percent of the money would go to cancer-related charities.
However, the investigators allege that none of the legitimate organizations ever received money unless they threatened to sue Shryock for fraud.
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