Colorado

Feb 5, 2010 8:41 AM by Matt Stafford

A different kind of advertising

Roadside advertising, for lack of a better word, is a performance based job.

"I put some music on. I've got my head phones. I try to get in people's faces as much as I can," says Raul Paz, a roadside advertiser.

You probably see them frequently, but it's doubtful that you see them very often for a medical marijuana dispensary.

"I just do it because it's something I believe in," Paz explains
It's a job created by Thor Nutrition, a medical marijuana dispensary, after it opened in December. Now employees at the business are believers as well

"People driving up and down Academy get to South Academy and see a guy out there with a marijuana leaf on his t-shirt." Holly Watson, a volunteer for Thor Nutrition.

The employees understand its eye catching, that's the point. A few people have voiced concern over what they are advertising.

Paz adds that some people like it and some people don't, but he gets plenty of positive feedback.

The owner of the closest neighboring business says she doesn't mind. Tammy Tran says she respects the freedom of the company to advertise how they want.

So, for now, it's a plan the dispensary will likely stick to.

"I don't see him hurting anyone else as far as any more or any less than the other sign flippers," says Watson.

Paz even goes as far as to say the advertising method is welcome. "I would say I get more thumbs up than thumbs down."

Paz says he goes to work happy every day, and you can't beat that.

 

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